Tuesday, 9 October 2012

Promotional Case Study Two: Paranormal Activity

Paranormal Activity (Oren Peli, 2007) Analyse one of the following in small groups (which should be identified in the post response) Official Trailer http://www.youtube.com/watch?v=F_UxLEqd074 TV spot http://www.youtube.com/watch?v=thuhDswyQjw Official poster (below) 1. Identify three key messages 2. Identify three examples of the distinctive use of media codes and conventions 3. Apply semiotics terms to your reading (denotation/connotation/myth; icon/index/symbol; preferred/ negotiated/reading)
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9 comments:

  1. Emma9 October 2012 at 01:44

    http://emmag324.blogspot.co.uk/2012/10/poster-a.html

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  2. Havering College Media9 October 2012 at 01:55

    An interesting analysis

    Does the doubling effect on the font suggest seeing double, or perhaps an equipment malfunction?

    To be clear, the letters are strictly speaking symbols (as the signifier / signified relationship is learned), however, the expressive features you discuss are iconic

    Your discussion of lighting is good, to express the same points in narrative terms, it establishes an enigma

    You might have a think about the non-verbal communication as well; how does this express meaning?

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  3. mylene fumany9 October 2012 at 02:09

    From our group: Josh, Blessing and Mylene:
    http://g324advancedproductionportfoliomylene.blogspot.co.uk/

    ReplyDelete
  4. mattDASSmedia10 October 2012 at 07:55

    http://matthewdenhama2media.blogspot.co.uk/2012/10/promotional-case-study-two-paranormal.html

    Matthew Leah and Daisy

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  5. Ben Aldis16 October 2012 at 01:58

    http://benaldis.blogspot.co.uk/#!/2012/10/paranormal-activity-analysis-poster.html

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  6. Havering College Media23 October 2012 at 01:10

    The are many strong features to this analysis and you have explained clearly how the poster manages audience expectations; however, try to use narrative terms (could you have used enigma in this analysis?) and use more precise medium-specific language (what type of font is used - serif? sans-serif?)

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  7. Renee.Catherine23 October 2012 at 01:17

    http://reneea2media.blogspot.co.uk/2012/10/paranormal-activity-poster-analysis.html

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  8. leesquires23 October 2012 at 01:22

    http://leesquires.tumblr.com/

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  9. Havering College Media23 October 2012 at 01:36

    Stong use of semiotic terms, but don't forget that your analysis must also use medium specific vocabularly - could you have discussed the features of the camerawork such as framing and angle? also, I am not sure that I would describe the shadow as a symbol, as in semiotic terms it is iconic (it directly represents its meaning)

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