Tuesday, 30 April 2013

Key Concept Analysis


To kick off your new coursework topic and to introduce you to the key concepts of all your A2 work you must start blogging a KEY CONCEPT ANALYSIS.

Use two or three short films to answer all the promts under each key concept.

Representation
-          What are some typical representations to be found in short film?
-          How are they constructed?... (in short, producer has a limited time in which to establish representations)
-          What are the stereotypes being used?
-          How do representations differ between the different countries/ideologies/narratives of the short films?

Media Language (Codes and Conventions)
-          What is some typical film language used in short film? (camera, editing, sound, mise en scene)
-          How long do they last?
-          How short can they be?
-          How are they constructed in terms of dialogue/action/story-telling?

Institutions
-          Who process short films?
-          How are they distributed?
-          Where are they exhibited?
-          How are they promoted?
-          Festivals? Competitions? Other events?

Audience
-          Who is the audience for short film? (demographics/psychographics- 4cs)
-          What uses/gratifications do they have for them? (why do they like/watch them?)
-          How is the audience addressed? (Mode of address)
-           
Genre
-          What are the genres?
-          Can short film be described as a genre in its own right?
-          What are the generic conventions of short film?
-          Do they differ from feature film genres?
-          What are the defining characteristics of those genres? Eg location/iconography/era/narrative/characters and actors

Narrative
-          How are the narratives of short film different from feature film?
-          What are some of the typical narratives?
-          Are there any narrative conventions? (eg twist in the tale/punch-line)
-          Enigma....
-          Look up and apply to short film Barthes’ narrative codes.