Reminder about marks:
Planning and Research: 20
Teaser trailer: 40
Poster: 10
Magazine: 10
Evaluation: 20
The evaluation must answer 4 essential questions:
In what ways does your media product use, develop or challenge forms and conventions of real media products?
This refers to the conventions of teaser trailers, film posters and magazine covers, and is not limited to genre conventions. You might consider the following prompts to answer this question:
- how long is your trailer?
- how many clips did you use?
- how much of the film narrative is revealed?
- what transitions/captions/graphics etc did you use?
- where is your trailer intended to be shown?
- In what ways do all of the above reinforce/challenge/develop the usual way of doing things of real teaser trailers?
- How did you go about designing your poster?
- What information did you include? (actors names? release date? etc)
- How did you chose the main image?
- What were your influences?
- How did you chose the name of your magazine?
- Why did you chose the colour scheme that you've used?
- Describe the creative process of laying out the cover -
How effective is the combination of your main product and ancillary texts?
This question is all about the extent to which all 3 production tasks - the trailer, the poster and the magazine cover - are a unified promotional campaign.
- Who are the target audience for each of the productions? (same as each other? different?)
- How are the products targeting that audience?
- Have you used any motifs which are recognisable across all 3 products?
- Are there any other themes, enigmas or style elements (such as fonts/graphics) which unify the products?
What have you learned from your audience feedback?
For this you need to show your rough-cut or final video to as many people as possible and ask them for feedback.
- You should aim to use Youtube and/or social media to do this.
- We can also do this in class - both media and film classes are viable audience focus groups.
- You be quite critical of your work. Does the genre come across? Is a sense of the narrative established? Does it generate enigma? etc.
- How did you use media technologies in the construction and research, planning and evaluation stages?
How did you use media technologies in the construction and research, planning and evaluation stages?
As with your AS coursework, this should be quite a technical discussion of the hardware and software you have used.
- You need to be quite detailed in discussion of technologies.
- Don't just say that you used, say, Photoshop - describe exactly how you used it, which tools, filters, blending options did you use to achieve certain effects?
- What were the limitations of the technology? - for example the hardware we use is still based on DV tapes, which require you to digitise the footage, shooting direct to SD cards would have speeded up the process.
- Discuss your use of the blog.
As always, this must be presented creatively making full use of the blog's capabilities. That means...
DON'T JUST UPLOAD A 4-PART ESSAY TO YOUR BLOG
DON'T JUST UPLOAD A POWERPOINT TO SCRIBD AND PUT THAT ON YOUR BLOG
DO - use images, video and text together
DO - use hyperlinks and tags
DO - have links to your group's blogs
LASTLY....
Your evaluation questions need to be very clearly labelled and identifiable. You could easily lose marks if they are not identified as being the evaluation.
You should also upload the finished trailer (via Youtube/Vimeo), poster and magazine to your blog clearly identified as the final versions of each along with a brief outline of your role in its production.
