Thursday, 25 October 2012
Tuesday, 9 October 2012
Promotional Case Study Two: Paranormal Activity
Paranormal Activity (Oren Peli, 2007)
Analyse one of the following in small groups (which should be identified in the post response)
Official Trailer
http://www.youtube.com/watch?v=F_UxLEqd074
TV spot
http://www.youtube.com/watch?v=thuhDswyQjw
Official poster (below)
1. Identify three key messages
2. Identify three examples of the distinctive use of media codes and conventions
3. Apply semiotics terms to your reading (denotation/connotation/myth; icon/index/symbol; preferred/ negotiated/reading)
Thursday, 4 October 2012
Wednesday, 3 October 2012
Pitch
Your group will deliver a pitch for your trailer/poster/magazine campaign on Thursday 11 October.
The pitch should include the following:
The pitch should include the following:
- Have bullet points and be prepared to discuss/elaborate on your idea (whole film).
- Talk about influences and sources of inspiration - use images/video to help
- Discuss the trailer idea – use images or video to help explain your ideas for production design.
- Discuss initial ideas for posters and magazine covers – sketch out how they might look.
- How will these work together as a unified campaign?... think about the visual themes and motifs which will help to create a 'brand' for the film.
- Design a short questionnaire in order to get feedback on the idea.
To be delivered by your group on THUR 11 OCT 2012
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