Planning and Research Task List

This is not an exhaustive list, really it's a series of prompts to get you started.

This is not AS, you should take the initiative to research what you need to research. Teaser trailers are not as formulaic as opening sequences so your research will be driven by the kind of teaser your group is going to produce.

Also what form your reasearch takes is much more up to you this time. Remember the marking criteria of "excellent use of digital technology" and "excellent level of care in presentation".

So get creative - make your blog look good. Invite people to look at it and comment on it (good use blog format).

•Research – trailers/posters/magazine covers

•Treatment

•Storyboard

•Script

•Pitch presentation

•Audience Research

•Props/Costume list (evidence of organisation)

•Production schedule

•Shot list

•Call sheets & actor release forms

Media Language Analysis

This is your analysis of the technical construction of a teaser trailer.

Your teaser trailer will ultimately be graded on how convincing it is. To make it convincing, you need to investigate the conventions of real ones.

Here are some questions you need to consider:

• How long is it?
• How many clips does it include?
• What type of transitions are used between clips?
• Roughly how long is each clip?
• What logos and institutional information are included?
• What other text appears?... (often just a release date & web address with teasers)
• Discuss the graphics and SFX
• Discuss the soundtrack - voiceovers? what mood does it create? etc
• What about the typography of the film title? How does it reinforce the genre/themes of the film?

It's a good idea to find a teaser trailer in the same genre as the trailer you intend to produce. Essentially you can use the answers to all of the above questions to form a template for your own trailer.

Promotion Case One: The Shining

Select one of the four promotional artefacts

Identify the key messages explain how they have been constructed using semiotic and medium-specific vocabulary

Consider what is being offered and how your expectations are being managed

Who is the target audience?

The Official Cinematic Trailer on YouTube

http://www.youtube.com/watch?v=3b726feAhdU

The Original TV “spot”

http://www.youtube.com/watch?v=mQY2PkzkiN8&feature=related

The Saul Bass poster
 http://wellmedicated.com/showcase/saul-bass-jack-of-all-trades/

The alternative cinematic release poster
http://www.allposters.co.uk/-sp/The-Shining-Posters_i2923025_.htm

Upload your notes with the link or annoted poster when completed